Publications
Preprints
About UCL Open: Env.
Aims and Scope
Editorial Board
Indexing
APCs
How to cite
Publishing policies
Editorial policy
Peer review policy
Equality, Diversity & Inclusion
About UCL Press
Contact us
Information for authors
How it works
Benefits of publishing with us
Submit
How to submit
Preparing your manuscript
Article types
Open Data
ORCID
APCs
Contributor agreement
Information for reviewers
Review process
How to peer review
Peer review policy
Register Dashboard
Search

Browse
Publications
Preprints
About
About UCL Open: Env.
Aims and Scope
Editorial Board
Indexing
APCs
How to cite
Publishing policies
Editorial policy
Peer review policy
Equality, Diversity & Inclusion
About UCL Press
Contact us
For authors
Information for authors
How it works
Benefits of publishing with us
Submit
How to submit
Preparing your manuscript
Article types
Open Data
ORCID
APCs
Contributor agreement
For reviewers
Information for reviewers
Review process
How to peer review
Peer review policy
My ScienceOpen

Register Dashboard
Search
1
views
60
references
 Top references
cited by
0
    
0 reviews
 Review
0
comments
 Comment
0
recommends
+1 Recommend
0 collections
    0
    shares
      1,235
      similar
       All similar
      • Record: found
      • Abstract: not found
      • Book Chapter: not found
      Marketing : Grundlagen marktorientierter Unternehmensführung 

      Zukunftsperspektiven des Marketing

      other
      Author(s): , ,
      Publication date (Print):
      Publisher: Gabler Verlag

      Read this book at

      Publisher
      Buy book
      Bookmark
          There is no author summary for this book yet. Authors can add summaries to their books on ScienceOpen to make them more accessible to a non-specialist audience.

          Related collections

          Most cited references60

          • Record: found
          • Abstract: not found
          • Article: not found

          The Effect of a Market Orientation on Business Profitability

          John Narver, Stanley F. Slater (1990)
          Article 0 comments Cited 717 times – based on 0 reviews     Review now
            Bookmark
            • Record: found
            • Abstract: not found
            • Article: not found

            Market Orientation: Antecedents and Consequences

            Ajay K. Kohli, Bernard Jaworski (1993)
            Article 0 comments Cited 168 times – based on 0 reviews     Review now
              Bookmark
              • Record: found
              • Abstract: not found
              • Article: not found

              Broadening the Concept of Marketing

              Philip Kotler, Sidney J. Levy (1969)
              Article 0 comments Cited 167 times – based on 0 reviews     Review now
                Bookmark
                All references

                Author and book information

                Book Chapter
                Publication date (Print): 2012
                Pages: 873-915
                DOI: 10.1007/978-3-8349-6916-3_7
                SO-VID: 246e500f-b400-4a45-80b1-836203e46b1c
                History

                Data availability:

                Comments

                Comment on this book

                Book chapters

                Similar content1,235

                See all similar