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Strategisches Business-to-Business-Marketing
Wettbewerbsstrategie
other
Author(s):
Michael Kleinaltenkamp
Publication date
(Print):
2002
Publisher:
Springer Berlin Heidelberg
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From Entry Barriers to Mobility Barriers: Conjectural Decisions and Contrived Deterrence to New Competition*
R E Caves
,
M E Porter
(1977)
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THE LEARNING CURVE: HISTORICAL REVIEW AND COMPREHENSIVE SURVEY
Louis Yelle
(1979)
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Strategic groups: Theory, research and taxonomy
John McGee
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Howard Thomas
(1986)
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Book Chapter
Publication date (Print):
2002
Pages
: 57-189
DOI:
10.1007/978-3-642-56084-2_2
SO-VID:
22b46034-f44a-45ff-a828-bc5280a363b0
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Book chapters
pp. 1
Unternehmensstrategie
pp. 57
Wettbewerbsstrategie
pp. 191
Marktsegmentierung
pp. 235
Marketingstrategie
pp. 283
Mehrstufiges Marketing
pp. 320
Internationales Business-to-Business-Marketing
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