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Big Data in Practice
Zynga: Big Data in the Gaming Industry
edited_book
Publication date
(Online):
April 01 2016
Publisher:
John Wiley & Sons, Ltd
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Big Data Privacy
Author and book information
Book Chapter
Publication date (Online):
April 01 2016
Pages
: 199-204
DOI:
10.1002/9781119278825.ch31
SO-VID:
1b59c1ee-c4b5-485b-a532-af244ffe45c4
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Book chapters
pp. i
Front Matter
pp. 1
Introduction
pp. 5
Walmart: How Big Data is Used to Drive Supermarket Performance
pp. 11
CERN: Unravelling the Secrets of the Universe with Big Data
pp. 17
Netflix: How Netflix Used Big Data to Give us the Programmes We Want
pp. 25
Rolls-Royce: How Big Data is Used to Drive Success in Manufacturing
pp. 31
Shell: How Big Oil Uses Big Data
pp. 37
Apixio: How Big Data is Transforming Healthcare
pp. 45
Lotus F1 Team: How Big Data is Essential to the Success of Motorsport Teams
pp. 51
Pendleton & Son Butchers: Big Data for Small Business
pp. 57
US Olympic Women's Cycling Team: How Big Data Analytics is Used to Optimize Athletes' Performance
pp. 63
ZSL: Big Data in The Zoo and to Protect Animals
pp. 69
Facebook: How Facebook Use Big Data to Understand Customers
pp. 75
John Deere: How Big Data Can be Applied on Farms
pp. 81
Royal Bank of Scotland: Using Big Data to Make Customer Service More Personal
pp. 87
Linkedin: How Big Data is Used to Fuel Social Media Success
pp. 95
Microsoft: Bringing Big Data to the Masses
pp. 103
Acxiom: Fuelling Marketing with Big Data
pp. 111
US Immigration And Customs: How Big Data is Used to Keep Passengers Safe and Prevent Terrorism
pp. 117
Nest: Bringing the Internet of Things into the Home
pp. 125
GE: How Big Data is Fuelling the Industrial Internet
pp. 131
Etsy: How Big Data is Used in A Crafty Way
pp. 137
Narrative Science: How Big Data is Used to Tell Stories
pp. 143
BBC: How Big Data is Used in the Media
pp. 149
Milton Keynes: How Big Data is Used to Create Smarter Cities
pp. 157
Palantir: How Big Data is Used to Help the CIA and to Detect Bombs in Afghanistan
pp. 163
Airbnb: How Big Data is Used to Disrupt the Hospitality Industry
pp. 169
Sprint: Profiling Audiences Using Mobile Network Data
pp. 175
Dickey's Barbecue Pit: How Big Data is Used to Gain Performance Insights into One of America's Most Successful Restaurant Chains
pp. 181
Caesars: Big Data at the Casino
pp. 189
Fitbit: Big Data in the Personal Fitness Arena
pp. 195
Ralph Lauren: Big Data in the Fashion Industry
pp. 199
Zynga: Big Data in the Gaming Industry
pp. 205
Autodesk: How Big Data is Transforming the Software Industry
pp. 211
Walt Disney Parks and Resorts: How Big Data is Transforming Our Family Holidays
pp. 217
Experian: Using Big Data to Make Lending Decisions and to Crack Down on Identity Fraud
pp. 223
Transport for London: How Big Data is Used to Improve and Manage Public Transport in London
pp. 229
The US Government: Using Big Data to Run A Country
pp. 237
IBM Watson: Teaching Computers to Understand and Learn
pp. 243
Google: How Big Data is at the Heart of Google's Business Model
pp. 251
Terra Seismic: Using Big Data to Predict Earthquakes
pp. 255
Apple: How Big Data is at the Centre of Their Business
pp. 261
Twitter: How Twitter and IBM Deliver Customer Insights From Big Data
pp. 267
Uber: How Big Data is at the Centre of Uber's Transportation Business
pp. 273
Electronic Arts: Big Data in Video Gaming
pp. 281
Kaggle: Crowdsourcing Your Data Scientist
pp. 287
Amazon: How Predictive Analytics are Used to Get A 360-Degree View of Consumers
pp. 293
Final Thoughts
pp. 297
About the Author
pp. 299
Acknowledgements
pp. 301
Index
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