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      Dienstleistungsproduktivität 

      Kundenbeiträge und Dienstleistungsproduktivität: Unterscheidung von „produktiven“ und „unproduktiven“ Kunden

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      Publication date (Print):
      Publisher: Gabler

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          Self-determination theory and the facilitation of intrinsic motivation, social development, and well-being.

          Richard M. Ryan, Edward L Deci (2000)
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            Evolving to a New Dominant Logic for Marketing

            Stephen Vargo, Robert F. Lusch (2004)
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              Relationship Quality in Services Selling: An Interpersonal Influence Perspective

              Lawrence A. Crosby, Kenneth R. Evans, Deborah Cowles (1990)
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                Book Chapter
                Publication date (Print): 2011
                Pages: 353-373
                DOI: 10.1007/978-3-8349-6664-3_15
                SO-VID: 12c736b2-812d-42fa-a480-491fc3ba4de9
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