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      Handbuch Werbeforschung 

      Werbung – Gesellschaft – Kultur

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      Publisher: Springer Fachmedien Wiesbaden

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          ATTITUDINAL EFFECTS OF MERE EXPOSURE.

          Robert B. Zajonc (1968)
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            Issue involvement can increase or decrease persuasion by enhancing message-relevant cognitive responses.

            Richard E Petty, John T. Cacioppo (1979)
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              The Distorted Mirror: Reflections on the Unintended Consequences of Advertising

              Richard W. Pollay (1986)
              Article 0 comments Cited 128 times – based on 0 reviews     Review now
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                Book Chapter
                Publication date (Print): 2016
                Publication date (Online): September 15 2015
                Pages: 77-97
                DOI: 10.1007/978-3-531-18916-1_4
                SO-VID: 086aa4e1-ee23-4b27-a8aa-734066adcb2e
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