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      Marktforschung : Grundlagen der Datenerhebung und Datenanalyse 

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      Gabler Verlag

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          2012
          March 31 2012
          : 57-132
          10.1007/978-3-8349-3853-4_3
          04984505-994c-433a-9835-658f20e152cc
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