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Preismanagement
Grundlagen des Preismanagements
other
Author(s):
Hermann Simon
,
Martin Fassnacht
Publication date
(Online):
July 06 2016
Publisher:
Springer Fachmedien Wiesbaden
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How Well Does Advertising Work? Generalizations from Meta-Analysis of Brand Advertising Elasticities
Raj Sethuraman
,
Gerard Tellis
,
Richard A Briesch
(2011)
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Pricing process as a capability: a resource-based perspective
Mark Zbaracki
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Mark Bergen
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Shantanu Dutta
(2003)
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Personal Selling Elasticities: A Meta-Analysis
Shrihari Sridhar
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Sönke Albers
,
Murali Mantrala
(2010)
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Author and book information
Book Chapter
Publication date (Print):
2016
Publication date (Online):
July 06 2016
Pages
: 1-31
DOI:
10.1007/978-3-658-11871-6_1
SO-VID:
01fd9889-8e47-4073-8ec8-700f658a9f38
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Book chapters
pp. 1
Grundlagen des Preismanagements
pp. 33
Strategie des Preises
pp. 97
Analyse: Ökonomie des Preises
pp. 161
Analyse: Psychologie des Preises
pp. 193
Entscheidung: Eindimensionale Preise
pp. 233
Entscheidung: Mehrdimensionale Preise
pp. 285
Entscheidung: Langfristig optimierte Preise
pp. 327
Preismanagement und Rahmenbedingungen
pp. 369
Umsetzung
pp. 431
Preismanagement für Konsumgüter
pp. 461
Preismanagement für Industriegüter
pp. 489
Preismanagement für Dienstleistungen
pp. 517
Preismanagement im Handel
pp. 561
Innovationen im Preismanagement
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