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      Preismanagement 

      Grundlagen des Preismanagements

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      Author(s): ,
      Publication date (Online):
      Publisher: Springer Fachmedien Wiesbaden

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          How Well Does Advertising Work? Generalizations from Meta-Analysis of Brand Advertising Elasticities

          Raj Sethuraman, Gerard Tellis, Richard A Briesch (2011)
          Article 0 comments Cited 29 times – based on 0 reviews     Review now
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            Pricing process as a capability: a resource-based perspective

            Mark Zbaracki, Mark Bergen, Shantanu Dutta (2003)
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              Personal Selling Elasticities: A Meta-Analysis

              Shrihari Sridhar, Sönke Albers, Murali Mantrala (2010)
              Article 0 comments Cited 13 times – based on 0 reviews     Review now
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                Book Chapter
                Publication date (Print): 2016
                Publication date (Online): July 06 2016
                Pages: 1-31
                DOI: 10.1007/978-3-658-11871-6_1
                SO-VID: 01fd9889-8e47-4073-8ec8-700f658a9f38
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