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      Dienstleistungsmarketing : Grundlagen - Konzepte - Methoden 

      Strategisches Dienstleistungsmarketing

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      Springer Fachmedien Wiesbaden

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          Market Orientation, Creativity, and New Product Performance in High-Technology Firms

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            Assessing the Service-Profit Chain

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              Linking Customer Management Effort to Customer Profitability in Business Markets

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                Book Chapter
                2015
                May 14 2015
                : 129-198
                10.1007/978-3-658-05046-7_4
                a92face2-6528-4a4f-bda4-3ad39464db9b
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