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Marketing
Strategische Marketingplanung
other
Author(s):
Heribert Meffert
,
Christoph Burmann
,
Manfred Kirchgeorg
Publication date
(Online):
November 6 2014
Publisher:
Springer Fachmedien Wiesbaden
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Strategic Brand Management
K. KELLER
,
K.L. Keller
,
K. Keller
…
(2013)
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Handbook of Marketing Strategy
Venkatesh Shankar
,
Gregory Carpenter
(2012)
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Strategisches Marketing
K. BACKHAUS
,
K. Backhaus
(2009)
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Author and book information
Book Chapter
Publication date (Print):
2015
Publication date (Online):
November 6 2014
Pages
: 217-355
DOI:
10.1007/978-3-658-02344-7_3
SO-VID:
520cb4a6-b7b7-4f8d-9e2a-d89118c41fe3
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Book chapters
pp. 1
Grundlagen des Marketing
pp. 87
Verhaltens- und Informationsgrundlagen des Marketing
pp. 217
Strategische Marketingplanung
pp. 357
Marketing-Mix
pp. 769
Marketingimplementierung
pp. 811
Marketingcontrolling
pp. 847
Zukunftsperspektiven des Marketing
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