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      Digitalisierung und Innovation 

      Wirkung zuführender Printkommunikation im Zeitalter der Digitalisierung

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      Author(s): , ,
      Publication date (Online):
      Publisher: Springer Fachmedien Wiesbaden

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          The Commitment-Trust Theory of Relationship Marketing

          Robert M. Morgan, Shelby D. Hunt (1994)
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            Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations

            Christine Moorman, Gerald Zaltman, Rohit Deshpande (1992)
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              Revenue Premium as an Outcome Measure of Brand Equity

              Kusum L. Ailawadi, Donald Lehmann, Scott Neslin (2003)
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                Publication date (Print): 2013
                Publication date (Online): April 30 2013
                Pages: 123-148
                DOI: 10.1007/978-3-658-00371-5_7
                SO-VID: 9aa00cc1-95fd-4788-a07e-01530ef0ee4d
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