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Sponsoring
other
Author(s):
Manfred Bruhn
Publication date
(Print):
2010
Publisher:
Gabler
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ISBN (Print):
978-3-8349-1111-7
ISBN (Electronic):
978-3-8349-8563-7
Publication date (Print):
2010
DOI:
10.1007/978-3-8349-8563-7
SO-VID:
3eb698db-ee26-43b5-9e86-ef35cf1e7aec
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Book chapters
pp. 1
Sponsoring als Element der Marketing- und Unternehmenskommunikation
pp. 77
Einsatz des Sportsponsoring für die Marketing- und Unternehmenskommunikation
pp. 193
Einsatz des Kultursponsoring für die Marketing- und Unternehmenskommunikation
pp. 273
Einsatz des Sozio- und Umweltsponsoring für die Marketing- und Unternehmenskommunikation
pp. 373
Einsatz des Mediensponsoring für die Marketing- und Unternehmenskommunikation
pp. 447
Entwicklungstendenzen und Zukunftsperspektiven des Sponsoring
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