Publications
Preprints
About UCL Open: Env.
Aims and Scope
Editorial Board
Indexing
APCs
How to cite
Publishing policies
Editorial policy
Peer review policy
Equality, Diversity & Inclusion
About UCL Press
Contact us
Information for authors
How it works
Benefits of publishing with us
Submit
How to submit
Preparing your manuscript
Article types
Open Data
ORCID
APCs
Contributor agreement
Information for reviewers
Review process
How to peer review
Peer review policy
Register Dashboard
Search

Browse
Publications
Preprints
About
About UCL Open: Env.
Aims and Scope
Editorial Board
Indexing
APCs
How to cite
Publishing policies
Editorial policy
Peer review policy
Equality, Diversity & Inclusion
About UCL Press
Contact us
For authors
Information for authors
How it works
Benefits of publishing with us
Submit
How to submit
Preparing your manuscript
Article types
Open Data
ORCID
APCs
Contributor agreement
For reviewers
Information for reviewers
Review process
How to peer review
Peer review policy
My ScienceOpen

Register Dashboard
Search
15
views
151
references
 Top references
cited by
0
    
0 reviews
 Review
0
comments
 Comment
0
recommends
+1 Recommend
0 collections
    0
    shares
      7
      similar
       All similar
      • Record: found
      • Abstract: not found
      • Book Chapter: not found
      Marketingmanagement 

      Produktpolitik

      other
      Author(s): ,
      Publication date (Print):
      Publisher: Gabler Verlag

      Read this book at

      Publisher
      Buy book
      Bookmark
          There is no author summary for this book yet. Authors can add summaries to their books on ScienceOpen to make them more accessible to a non-specialist audience.

          Related collections

          Most cited references151

          • Record: found
          • Abstract: not found
          • Article: not found

          A New Product Growth for Model Consumer Durables

          Frank M. Bass (1969)
          Article 0 comments Cited 860 times – based on 0 reviews     Review now
            Bookmark
            • Record: found
            • Abstract: not found
            • Article: not found

            Technical Change and the Rate of Imitation

            Edwin Mansfield (1961)
            Article 0 comments Cited 263 times – based on 0 reviews     Review now
              Bookmark
              • Record: found
              • Abstract: not found
              • Article: not found

              Conceptualizing, Measuring, and Managing Customer-Based Brand Equity

              Kevin Lane Keller (1993)
              Article 0 comments Cited 258 times – based on 0 reviews     Review now
                Bookmark
                All references

                Author and book information

                Book Chapter
                Publication date (Print): 2003
                Pages: 457-548
                DOI: 10.1007/978-3-322-92087-4_10
                SO-VID: edd1110a-cc86-43d0-8a41-0328b7c493a9
                History

                Data availability:

                Comments

                Comment on this book

                Book chapters

                Similar content7

                See all similar