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Krisen-PR aus Sicht der Stakeholder
Schlussbetrachtung und Fazit
other
Author(s):
Andreas Schwarz
Publication date
(Print):
2010
Publisher:
VS Verlag für Sozialwissenschaften
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Hogrefe Pflege
Author and book information
Book Chapter
Publication date (Print):
2010
Pages
: 249-261
DOI:
10.1007/978-3-531-92395-6_7
SO-VID:
b28d921a-1bfe-4d40-8a11-f52efe63f3da
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Book chapters
pp. 13
Einführung
pp. 23
Begrifflich-theoretische Grundlagen und Forschungsstand
pp. 89
Kovariationsbasierte Kausalattributionen in Krisensituationen: Grundzüge eines rezeptionsorientierten Ansatzes der organisationsbezogenen Krisenkommunikation
pp. 135
Experimentelle Untersuchung kovariationsbasierter Kausal- und Verantwortungsattributionen in Krisensituationen
pp. 175
Datenauswertung und Interpretation der Ergebnisse
pp. 239
Implikationen der Befunde für das Management von Krisen-PR
pp. 249
Schlussbetrachtung und Fazit
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