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      Marketing 

      Verhaltens- und Informationsgrundlagen des Marketing

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      Springer Fachmedien Wiesbaden

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          Modern Factor Analysis

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            Statistik für Human- und Sozialwissenschaftler

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              Understanding Attitude and Predicting Social Behavior

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                Author and book information

                Book Chapter
                2015
                November 6 2014
                : 87-216
                10.1007/978-3-658-02344-7_2
                33cdf074-55df-45a7-9936-3b45bd24a93c
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