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Marketing
Verhaltens- und Informationsgrundlagen des Marketing
other
Author(s):
Heribert Meffert
,
Christoph Burmann
,
Manfred Kirchgeorg
Publication date
(Online):
November 6 2014
Publisher:
Springer Fachmedien Wiesbaden
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HTWK Leipzig / OA-HVerlag
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Modern Factor Analysis
H. Harman H.
,
H Harman Harry
,
H Harman
…
(1976)
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Statistik für Human- und Sozialwissenschaftler
Jürgen Bortz
,
Christof Schuster
(2010)
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Understanding Attitude and Predicting Social Behavior
I Ajzen
,
I. AJZEN
,
Ajzen
…
(1980)
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Author and book information
Book Chapter
Publication date (Print):
2015
Publication date (Online):
November 6 2014
Pages
: 87-216
DOI:
10.1007/978-3-658-02344-7_2
SO-VID:
33cdf074-55df-45a7-9936-3b45bd24a93c
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Book chapters
pp. 1
Grundlagen des Marketing
pp. 87
Verhaltens- und Informationsgrundlagen des Marketing
pp. 217
Strategische Marketingplanung
pp. 357
Marketing-Mix
pp. 769
Marketingimplementierung
pp. 811
Marketingcontrolling
pp. 847
Zukunftsperspektiven des Marketing
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