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Dienstleistungsmarketing : Grundlagen - Konzepte - Methoden
Implementierung des Dienstleistungsmarketing
other
Author(s):
Heribert Meffert
,
Manfred Bruhn
,
Karsten Hadwich
Publication date
(Online):
May 14 2015
Publisher:
Springer Fachmedien Wiesbaden
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Relief - Revue électronique de littérature française
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Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence
Valarie A. Zeithaml
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Understanding Organization-Customer Links in Service Settings
Benjamin Schneider
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Mark Ehrhart
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David M. Mayer
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(2005)
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A Multiple-Layer Model of Market-Oriented Organizational Culture: Measurement Issues and Performance Outcomes
Christian Pflesser
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Christian Homburg
(2000)
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Book Chapter
Publication date (Print):
2015
Publication date (Online):
May 14 2015
Pages
: 443-469
DOI:
10.1007/978-3-658-05046-7_7
SO-VID:
30351374-8490-438f-8585-ea20d4e2b762
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Book chapters
pp. 1
Gegenstand und Besonderheiten des Dienstleistungsmarketing
pp. 43
Konzepte und theoretische Grundlagen des Dienstleistungsmarketing
pp. 93
Informationsgrundlagen des Dienstleistungsmarketing
pp. 129
Strategisches Dienstleistungsmarketing
pp. 199
Qualitätsmanagement im Dienstleistungsbereich
pp. 267
Operatives Dienstleistungsmarketing
pp. 443
Implementierung des Dienstleistungsmarketing
pp. 471
Controlling im Dienstleistungsmarketing
pp. 501
Internationales Dienstleistungsmarketing
pp. 527
Entwicklungstendenzen des Dienstleistungsmarketing
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