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Marketing und Unternehmensführung
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Editor(s):
H. Jacob
Publication date
(Print):
1971
Publisher:
Gabler Verlag
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Hogrefe Pflege
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Book
ISBN (Print):
978-3-663-00770-8
ISBN (Electronic):
978-3-663-02683-9
Publication date (Print):
1971
DOI:
10.1007/978-3-663-02683-9
SO-VID:
598fe45b-bf8b-4ac7-96f7-0ad234d769b3
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Book chapters
pp. 7
Was ist Marketing, wo liegen seine Schwerpunkte?
pp. 23
Die Organisation und Arbeitsweise einer Marketinggruppe
pp. 51
Die Bedeutung der Marktforschung im Marketing
pp. 93
Die Anwendung mathematischer Modelle im Marketing - Teil 1 -
pp. 121
Fallstudie 20
pp. 143
Fragen und Antworten
pp. 165
Kurzlexikalische Erläuterungen
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