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      Marketingmanagement 

      Grundlagen des strategischen Marketing

      other
      Author(s): ,
      Publication date (Print):
      Publisher: Gabler Verlag

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          A Multiple-Layer Model of Market-Oriented Organizational Culture: Measurement Issues and Performance Outcomes

          Christian Pflesser, Christian Homburg (2000)
          Article 0 comments Cited 159 times – based on 0 reviews     Review now
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            Product Quality, Cost Position and Business Performance: A Test of Some Key Hypotheses

            Robert D. Buzzell, Dae Chang, Lynn W. Phillips (1984)
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              Marketing's Influence within the Firm

              Christian Homburg, John Workman, Harley Krohmer (1999)
              Article 0 comments Cited 51 times – based on 0 reviews     Review now
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                Book Chapter
                Publication date (Print): 2003
                Pages: 341-371
                DOI: 10.1007/978-3-322-92087-4_7
                SO-VID: a0126b6c-6cb7-46c6-b29f-9b8cb87400fd
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