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      Produktinnovation : Verfahren und Organisation der Neuproduktplanung 

      Ideenprüfung im Innovationssystem

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      Publisher: Gabler Verlag

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          A New Product Growth for Model Consumer Durables

          Frank M. Bass (1969)
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            Product Life Cycles as Marketing Models

            William E. Cox, Jr. (1967)
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              Das Zielsystem der Unternehmung

              Edmund Heinen (1966)
              Book 0 comments Cited 19 times – based on 0 reviews
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                Publication date (Print): 1972
                Pages: 81-124
                DOI: 10.1007/978-3-322-88035-2_5
                SO-VID: 103407bc-4a72-41ed-a874-3374e93e2e3e
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