The Soft Power of Talent

Abstract

In the midst of a global competition for talent, it is crucial to grasp China's distinctive strategy for attracting and retaining top talent in countries as culturally and geographically varied as the Middle East and East Asia. This chapter tries to provide a holistic examination of China's talent initiatives, which are a key component of the country's soft power diplomacy and, by extension, its geopolitical impact. This chapter compares and contrasts the ways in which China's southern, eastern, and northern regions handle talent management by analyzing empirical data and case studies. The findings not only provide insight into how soft power techniques may be improved for talent acquisition and retention, but also provide a road map for long-term, cross-cultural HR practices. Talent management in today's geopolitically complicated world can benefit greatly from such new viewpoints, especially as the future of work becomes more globalized and competitive.