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Creating Marketing Magic and Innovative Future Marketing Trends
Phenomenology and Ethnomethodology as Interpretive Research Perspectives for Complex Service Features: An Abstract
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Author(s):
Flávio Régio Brambilla
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Eduardo Basso Júnior
Publication date
(Online):
January 07 2017
Publisher:
Springer International Publishing
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Publication date (Print):
2017
Publication date (Online):
January 07 2017
Pages
: 1467-1468
DOI:
10.1007/978-3-319-45596-9_271
SO-VID:
cb839a75-9752-40f2-bd3e-4ffacbc09905
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Book chapters
pp. 3
At the Intersection of Social Marketing and Public Policy: An Exploration of a Non-profit from the Client Perspective: A Structured Abstract
pp. 11
Solicitations for Charity at Checkout and Consumer Responses: An Abstract
pp. 13
A Little for Me, a Lot for You: The Relationship Between Checkout Charity and Gratuity Size (An Abstract)
pp. 17
How Customer-Company Identification and Self-Construal Predict Service Recovery Expectations and Complaints: An Extended Abstract
pp. 23
Structured Abstract: All Online Complaints Are Not Created Equal, Corporate Social Media Pages as Customer Service Channels
pp. 29
(Abstract) Service Recovery in Online Medium: A Cost-Effective Answer in Cross-Cultural Settings
pp. 33
I Wish the Bears Were Bigger: The Role of Upward Counterfactuals on Perceptions of Ownership in a Participatory Setup (An Abstract)
pp. 35
The Weight Bias: An Empirical Study of Body Size and Basket Healthiness on Consumer Helping Behaviors Toward Thin, Average, and Obese Shoppers (Abstract)
pp. 37
Structured Abstract: The Influence of Dual Branding Information on Consumer Evaluations
pp. 43
The Role of Emotions to Brand Attachment and Brand Attitude in a Retail Environment: An Extended Abstract
pp. 51
New Hidden Persuaders: An Investigation of Anchoring Effects of Recommender Systems on Consumer Choice (An Abstract)
pp. 53
Detecting Conflict on Social Media: An Extended Abstract
pp. 59
Measuring Influence on Social Media: A Sentiment Perspective (An Abstract)
pp. 63
Effectiveness of Indirect Versus Direct Comparative Advertising: The Role of Comparison Brand Usage (An Abstract)
pp. 65
The Effects of Values, Advertising Characteristics, and Animal Companion Preference on Consumer Attitudes and Purchase
pp. 83
Structured Abstract: Using Sharp Numbers to Make a Point—The Affective Impact of Numerical Appeals in STD Prevention Among Young Adults
pp. 89
Measuring Slice-of-Life Versus Slice-of-Death Advertising Appeals: An Abstract
pp. 93
An Examination of the Drivers of E-Marketing Capability in the Digital Age: An Abstract
pp. 95
Interactive Effects of Product and Brand Portfolios on Firm Value: An Extended Abstract
pp. 101
Does the Accuracy of Published Multiple-Choice Question Difficulties Depend on What Means “Difficulty”? (No.): An Abstract
pp. 103
The Role of Simulator Games in Marketing Education: Evidence from Academics in Bournemouth University
pp. 115
Slogans in Higher Education: A Longitudinal Study (An Abstract)
pp. 119
Turn Away from the Dark Side: Exploring Positive Customer Feedback (An Abstract)
pp. 121
Structured Abstract: Understanding Service Quality Dimensions in Small Hotels
pp. 127
An Experimental Study on the Effect of E-Servicescape in Quality Signals in Websites: An Abstract
pp. 131
An Abstract – Spokescharacters, Advertising Icons, Brand Mascots, and Animal Ambassadors: Distinctions Amongst Brand Characters
pp. 133
Examining Emotional Blunting Phenomenon in Advertising: An Abstract
pp. 135
The Effect of Completeness Perception in Narrative Advertising: An Abstract
pp. 139
Understanding the Opportunities and Challenges of Wearable Technology
pp. 145
Effects of Perspective on Consumers’ Judgment of Marketplace Transgression: An Abstract
pp. 147
Structured Abstract: Toward an Understanding of Customer Citizenship Behavior—The Context of Airline Services (An Extended Abstract)
pp. 153
Value Proposition Alignment: Estimating Sustainable Self-Service Technology Initiatives (An Extended Abstract)
pp. 159
Structured Abstract: Understanding Users of Peer-to-Peer Carsharing (A Means-End Analysis to Uncover Participation Motives)
pp. 167
Effects of Unpacking in Spending Predictions: The Role of Typicality (An Extended Abstract)
pp. 173
Now or Later: The Effects of Thinking About the Future More Concretely on Long-Term Decision-Making (A Structured Abstract)
pp. 181
The Bond of Identification: How Salespeople’s Affinity with Their Organization Impacts Selling Success—An Abstract
pp. 183
Consumer Entitlement’s Moderating Role on the Impact of Salesperson Credibility on Perceptions of Sales Pressure: An Abstract
pp. 185
Do Salespeople Compete Ethically? Salespeople Say “Yes,” Customers Say “No”: An Extended Abstract
pp. 193
@Brand to @Brand: The Role of Interbrand Communications in Consumer Evaluations of Interbrand Products—An Abstract
pp. 195
Countering Negative Online Reviews: The Impact of Response and Responder—A Structured Abstract
pp. 203
Change in Meaning of Brand Personality Characteristics: An Advertising Analysis (An Abstract)
pp. 205
Structured Abstract: Consumer’s Communication Channel Preferences (High-Stake vs. Low-Stake Brands)
pp. 211
Would You Listen to Brad Pitt? The Impact of Construal Level and Celebrity Endorsement in Donation Advertising: An Abstract
pp. 213
The Effect of Evolutionary Mating Cues on the Perception of Attractiveness in Celebrity Endorsement
pp. 227
Applied Neuroeconomics: Science Meets Business Practice—Profound Insights or Witchcraft? (Abstract)
pp. 231
An (Extended) Abstract: Exploring Food Habit Formation in Young UK Families—The Case of Sustainable Seafood
pp. 237
Applying Elaboration Likelihood Model to Develop a Framework of Electronic Word of Mouth (eWOM): An Abstract
pp. 239
Connected Car Technologies Hit the Road?! An Empirical Study on Future Developments and Selected Concepts: An Abstract
pp. 243
Abstract: Managing Retail in an Omnichannel Environment—Consumer Behavior, Trends, and Challenges
pp. 247
Special Session: Retailing and Pricing Cues
pp. 253
Northern Ireland Tourist Board and HBO: A Critical Evaluation of a Digital Media Marketing Alliance
pp. 265
Social Media Links on Magazine Advertisements: An Exploration of Consumers’ Viewpoint
pp. 279
Current Native Advertising Practices and Disclosures: An Abstract
pp. 283
LOV Measures: Using the List of Values to Measure Symbolic Brand Equity (An Abstract)
pp. 285
Abstract: Magical Repute (The Explicit and Implicit Effect of Corporate Brand Reputation on Brand Attachment)
pp. 287
The Role of Brand Attachment and Its Antecedents in Brand Equity in Higher Education: An Extended Abstract
pp. 293
Success Factors of Brand Communication on Facebook: A Structured Abstract
pp. 301
How to Survive in a Digital World? A Comprehensive Analysis of Success Factors for Brick-and-Mortar Retail Stores: An Abstract
pp. 303
Point of Sale Donations: Investigating Cause Marketing in a Retailing Environment (An Abstract)
pp. 305
Abstract: With or Without You (Playing Music in Grocery Stores)
pp. 307
Structured Abstract: The Effects of In-store Cultural Activities on Consumer’s Perception of Retailer’s Legitimacy and Patronage Behavior
pp. 315
Agentic Technology: The Impact of Activity Trackers on User Behavior (An Extended Abstract)
pp. 323
Exploring Usefulness of Well-Being Wearables for Improved Adoption (Qualitative Approach: An Abstract)
pp. 325
From Electronic Health Records to Mindful Cyborgs: How Expectations Shape Markets (An Abstract)
pp. 327
The Avatar’s New Clothes: An Examination of the Motivations to Purchase Cosmetic Virtual Items in Free-to-Play Games (A Structured Abstract)
pp. 335
A Structured Abstract: Combining Co-creation and CSR (An Investigation into Innovative Service Business Models)
pp. 343
Does Screen Size Matter? An Examination of the Effectiveness of Mobile Banner Ads on Smartphones vs. Phablets (An Abstract)
pp. 345
Digital Marketing in Building Market Competitiveness in Mexico: A Framework of Research for SMEs
pp. 359
Using Online Discussion Forums to Improve Formative Assessment: An Extended Abstract
pp. 363
Brick Versus Click: A Resource-Based View of Retail Relationship Marketing Through Community Engagement, an Extended Abstract
pp. 371
Relationship Between Legitimate and Expert Social Power Types of Preadolescent Children on the Influence Perception in Their Mothers’ Purchasing Behavior in Peruvian Toy Stores
pp. 389
International Consumers’ Apparel Outshopping in the USA: An Extended Abstract
pp. 395
A Cross-Cultural Investigation of Intrinsic Religiosity and Attitude Toward Endings as Precursors of Superstitious Beliefs: An Abstract
pp. 399
Extended Abstract: Rescuing Relationships, Developing a Framework for Exchange Relationship Disruption
pp. 405
The Influence of Brand Love on Organizational Buying: A Structured Abstract
pp. 409
Customer Participation in Service Cocreation: An (Extended) Abstract
pp. 413
Abstract: Exploring the Dark Side of Relationship Marketing, A Systematic Review and Implications
pp. 417
Structured Abstract: Cinematographic Strategy for Promoting Environmentally Friendly Behaviors
pp. 423
The Role of Advertising Creativity in Trust Enhancement and Customers’ Response: An (Extended) Abstract
pp. 427
Abstract: Seduced at the Movies: Interactive Cinema Advertising Enhances Advertising Effectiveness by Lowering Construal Level for High-Involved Consumers
pp. 431
Selling to Homer or to Lisa? Conceptualizing Customer Competence in Complex Projects: An Abstract
pp. 433
How Many Fish Does Your “Net” Catch? The Implications of Social Media in Sales Strategy
pp. 447
What a Delicious Name! The Relationship Between Embodiment and Food Consumption: An Abstract
pp. 449
How the Logo Frame Impacts on Brand Extension (An Abstract)
pp. 451
A Risk Avoidance Versus Typicality Account of Front Label Fluency Effects on Consumer’s Willingness to Pay: A Structured Abstract
pp. 457
Foodies in the UK: A Sense of Self, Connection and Belonging Beyond the Passion?
pp. 471
The Dual Nature of Spreading Negative eWOM for Branded Offers: Emotional Reaction or Social Response? – A Structured Abstract
pp. 477
Hate Does Not Have to Hurt: The Influence of Hate-Acknowledging Advertising on Positive Word of Mouth (An Extended Abstract)
pp. 483
Nature and Multifaceted Consequences of Facebook-Based Anti-brand Communities in Sport: An Abstract
pp. 485
Online Brand Derision: When Brand Animosity Drives Avoidance and Negative Communication (An Abstract)
pp. 489
An Exploratory Study of Consumer Price Mastery Index: A Self-Efficacy Perspective (An Abstract)
pp. 491
Extended Abstract: An Examination of the Effects of Effort on Price Fairness Judgments
pp. 497
Let Your Customer Be King: The Impact of Participative Pricing on Monetary and Behavioral Outcomes and Mediating Effects (An Extended Abstract)
pp. 505
Structured Abstract: The Role of Social Variables in US Consumer Loyalty Regarding Chinese Consumer Electronics
pp. 511
Unfamiliar Brands and Exaggerated Warranty: Is It a Recipe for Success? – Structured Abstract
pp. 517
To Be Continued…The Effects of Interrupted Preview Endings on Purchase Decisions in “Freemium” Business Models: An Abstract
pp. 521
Structured Abstract: An Exploration and Typology of Exclusivity in Marketing
pp. 525
The Sharing Economy and Marketing: A Review and Future Research (An Abstract)
pp. 527
Big Data, Consumer Analytics, and Real-Time Bidding (RTB) Advertising: Emerging International Policy and Regulatory Issues (An Abstract)
pp. 529
The Role of Customer Readiness in User’s Willingness to Use Augmented Reality: An Abstract
pp. 533
Marketing Benchmarking, Triangulated Isomorphism, and Firm Strategy
pp. 545
Reconceptualizing, Measuring, and Managing Time and Key Temporal Factors in Modern Marketing: A Conceptual Framework of Holistic Time—Abstract
pp. 547
CMO/CIO Cooperation in the Era of Big Data: An Abstract
pp. 549
Me, Myself, and I: Influence of CEO Narcissism on Firms’ Innovation Proclivity and Likelihood of Marketing Controversies—An Abstract
pp. 553
The Role of In-Store and Online Retailing Factors
pp. 561
Endings and Beginnings: Transitioning to the First Year of a Tenure Track Job
pp. 565
For Shame! How Goal Attainability, Goal Orientation, Model Size, and Emotions Shape Female Consumers’ Self-Perceptions: An Extended Abstract
pp. 571
Structured Abstract: Anger, Willingness, or Clueless? Understanding Why Women Pay a Pink Tax on the Products They Consume
pp. 577
Mood as a Moderator of Social Norm’s Influence: An Abstract
pp. 579
Shoppable Videos Are In: How Do Consumers Respond?
pp. 591
Is the Marketing Function Influential or Not? We Should Really Be the Ones to Know!
pp. 597
Does Linguistic Style in Social Media Communications Impact Consumer Engagement? An Abstract
pp. 599
An Extended Abstract: What Drives Consumer Behaviors Expressed on Social Media? An Examination of Engagement and Source Credibility
pp. 605
A Measurement Construct for Social Media: The SM Value Chain—An Abstract
pp. 607
Face-to-Face vs. Digital Communication: The Effect of Communication Channels at the Point of Sale—An Abstract
pp. 611
An Investigation into the Role of Brand Affiliation and Content Emotions on Crowdfunding Success: An Extended Abstract
pp. 617
A Brand Loyalty and Attachment-Based Bayesian Brand Choice Model
pp. 627
Brand Leadership: Behaviors that Drive Brand and Consumer Engagement—An Abstract
pp. 629
Abstract: Words Have Meaning and Names Have Power—Assessing the Appeal of Personalization of Perceiving One’s Own Name on Coke Bottles
pp. 633
Impact of Individual, Brand, and Promotion Characteristics on Coupon Redemptions: An Abstract
pp. 635
Abstract: The Effect of Online Daily Deal Promotions on Consumer Discounting of Discounts
pp. 637
Drivers of Prices for Extended Product Warranties: An Extended Abstract
pp. 643
Which Proportion of Their Reference Price Are Consumers Willing to Pay in Specific Pay-What-You-Want Conditions? An Extended Abstract
pp. 651
Reputation Signals and Their Influence on Participation in an Online Community: An Extended Abstract
pp. 657
The Effect of Others’ Participation on Charitable Behavior: Bandwagon or Bystander? An Abstract
pp. 659
Encouraging the Give-and-Take Mentality: An Examination of Factors Influencing Reciprocity in Online Health Communities (An Abstract)
pp. 661
Exploring the Antecedents and Consumer Behavioral Consequences of “Feeling of Missing Out (FOMO)” (Abstract)
pp. 665
Healthy Eating Promotion: Translating Consumer Expectations into CSR Strategies (An Abstract)
pp. 667
Corporate Social Responsibility (CSR) and Marketing Performance: Role of Commitment to the Customer Relationship (An Extended Abstract)
pp. 673
The Impact of Corporate Social Responsibility (CSR) Program Type, Crisis Response Strategy, and Crisis Type on Postcrisis Consumer Trust and Purchase Intention: An Extended Abstract
pp. 679
Proactive Crisis Communication When Precrisis Reputation Is Rotten? The Moderating Roles of Precrisis Reputation and Crisis Type in the Relationship Between Communication Timing and Trust and Purchase Intention: An Extended Abstract
pp. 687
The Drivers, Benefits, and Drawbacks to a Customer Value-Oriented Dominant Logic: A Dynamic Managerial Capability Perspective, An Abstract
pp. 689
How Does Scandal Affect the Celebrity-Endorsed Brand?
pp. 695
Event Word of Mouth: An Abstract
pp. 697
Extended Abstract: When Higher Product Reviews Reduce Purchase Likelihood
pp. 703
Abstract: Travel Talk, eWOM Across Multiple Cultures
pp. 705
Motivations for Shopping Channel Preferences and Purchase Intentions: The Moderating Role of Involvement (A Structured Abstract)
pp. 715
Nudging Healthful Consumption and Choices Through the Use of Ambient Scent: An Abstract
pp. 717
Hungry, Healthy, Happy! How Emolabeling with Smiley Faces Induces Healthier Food Choices for Children: An Abstract
pp. 719
Understanding the Relationship Between Context Dependence and Susceptibility to Consumption Cues: A Structured Abstract
pp. 725
The Effect of Scented Advertising on Perceived Psychological Distance and Product Judgement: An Abstract
pp. 729
Disneyland in B2B? Toward Physical Brand Worlds in Industrial Marketing
pp. 743
Structured Abstract: Purveyors of Pixie Dust, Being “Mickey Mouse Minded” Through Merchandise and People Management
pp. 749
The Core Role of Counterfeiting Resistance for Improving the Genuine Luxury Brand Purchase Intention
pp. 765
How Do Consumers Update Store Price Perceptions?
pp. 777
The Impact of Perceived Point of Sale Experience: An Abstract
pp. 779
Effect of Product Return Policy on Consumer’s Risk Perception, Store Image, and Store Patronage: A Causal Investigation (Abstract)
pp. 783
Money Isn’t Everything! The Effects of Monetary and Nonmonetary Failure Compensations on Customers’ Complaint Satisfaction and Loyalty: An Abstract
pp. 785
When Do Investments in the Supplier–Buyer Relationship Generate Optimal Profits? From the Relationship Life Cycle Perspective
pp. 801
Are the Factors Affecting Satisfaction and Actual Purchase the Same? Comparisons Between Unplanned and Planned Purchase: An Abstract
pp. 803
The Effect of Categorization Mindset on Consumers’ Social Decisions: An Extended Abstract
pp. 809
I Am Not Like You, But I’m Also Going by Bike: The Conspicuous Consumption Effect of a Dissociation Reference Group on Observer’s Engagement in an Environmental Cause
pp. 821
Do Consumers Having Different Levels of Green Consumption Value and Frugality Have Same or Different Levels of Participation in Environmentally Responsible Consumption Behaviors? An Extended Abstract
pp. 831
Structured Abstract: An Integration of the Curative International Marketing Construct
pp. 837
A Meta-analysis on Subsidiary Exit
pp. 861
International Retail Expansion: What’s Ahead?—An Abstract
pp. 865
Abstract: An Empirical Examination of the Effectiveness of Different Types of Compensation in a Service Termination Context
pp. 867
Do Attributes of Patient Satisfaction Affect Word-of-Mouth Communication?
pp. 879
Does Wine Price Percent Change Relate to an Expert Third Party Opinion? A Quick Look at One of the Gurus of Wine Ratings—An Abstract
pp. 883
Customer Online Revenge Behavior: A Cross-Cultural Examination—A Structured Abstract
pp. 889
How China’s “Double-Eleven” Day Challenges Confucianism: An Abstract
pp. 891
Influence of Perceived Risk and Familiarity on Willingness to Transact in Online Food Shopping in Developing Economies: An (Extended) Abstract
pp. 897
Measuring Confucian Ethics: Scale Development and Validation—An Abstract
pp. 901
Skilled Intuition and Selling Performance: An Abstract
pp. 903
Abstract: Mirroring the Boss: Influence of Ethical Leadership on Salesperson Ethical Behavior and Performance
pp. 905
Investigating the Antecedents of Affiliate Control System: An Abstract
pp. 909
The Effects of Plate Presentation on Calorie Estimates and Consumption Decisions—An Abstract
pp. 911
Retailers’ Resistance Towards Radical Innovations in the Baby Nutrition Market—An Empirical Study: An Abstract
pp. 913
The Effect of Crossmodal Congruency Between Ambient Scent and the Store Environment on Consumer Reactions: An Abstract
pp. 915
A View to a Choice: Can Displaying a Healthy Item to the Left (Versus Right) of an Unhealthy Item Nudge Healthier Choices?—An Abstract
pp. 919
Fight Fire with Fire: Using One Stereotype to Overcome Another via Contingency Information (Extended Abstract)
pp. 925
Navigating the Regulatory Environment in the Swedish Sharing Economy (Extended Abstract)
pp. 931
Insights from a Policy Delphi on the Future of the Sharing Economy
pp. 945
Retailer Television Advertising: A Content Analysis of the Informational Cues Used By Retailers—An Abstract
pp. 947
Smiling and Keeping Busy Near the Entrance of the Store? What Works for Hailers and What Doesn’t: An Extended Abstract
pp. 953
The Influence of Customer Product Ratings on Purchase Decisions: An Abstract
pp. 957
Old, But Gold! How Age Stereotype Affects the Evaluation of Second-Hand Products: An Abstract
pp. 959
Structured Abstract: Examining Consumer Reaction Toward Marketer-Provided Information About Secondhand Goods
pp. 965
Structured Abstract: Who Returns It and Who Keeps It? An Empirical Investigation of Contrasting Consumer Profiles
pp. 971
A Study to Explore How Disposing Old-Goods Factors Influence Consumer’s Behavior: A Structured Abstract
pp. 979
Don’t Be Such a Downer: Examining the Impact of Valence on Receivers of Word of Mouth (A Structured Abstract)
pp. 985
Superstition, Astrometry, and Suspension of Disbelief: An Explanatory Model of Risk-Seeking Tendencies—An Abstract
pp. 989
Disruptive Cause-Related Marketing in Professional Sports: The Case of Devon Still and the Cincinnati Bengals: Abstract
pp. 991
Leveraging Cause-Marketing as an Organizational Strategy: Exploring the Impact on Job Seekers—An Abstract
pp. 993
Consumer Responses to Spatial Distance and Social Distance in a Cause Marketing Campaign: A Structured Abstract
pp. 999
Cause-Related Marketing (CM): The Perspective of Millennials (Abstract)
pp. 1003
Special Session: Unveiling the Magic of Storytelling in Marketing
pp. 1013
Special Session: Learning About the Magic of Publishing Using Bibliometric and Content Analysis
pp. 1019
How Power Affects Consumers’ Tipping Behavior: An Extended Abstract
pp. 1025
Brand Loyalty Gain or Loss? Effects of Mobile App Gamification for Retailers: An Abstract
pp. 1027
Co-creating “The Deal.” How Salesperson Negotiation Strategies and Customer Persuasion Knowledge Interact to Determine Price Discounts and Customer Satisfaction: A Structured Abstract
pp. 1035
The Personal Value Structures of Rally Spectators and Rally Team Members
pp. 1049
The Role of Pride in Retaining Sport Event Volunteers—An Abstract
pp. 1051
Effects of Social Media on Consumers’ Sports Brand Experiences and Loyalty
pp. 1065
Cause-Related Sports Marketing: The Role of League–Cause Fit and Team Imagery in Advertising Promotions: Abstract
pp. 1069
Structured Abstract: The Magic of Making More from Less—Price Discounting, Logistics, and Improved Cash Conversion Cycle
pp. 1075
Alternative Distribution Channels to Reach the Bottom of the Pyramid in an Emerging Market: An Extended Abstract
pp. 1079
Comparison Sites: Simplified or Directed Effort? Macro-Study on Retailers’ and Intermediaries’ Online Channel: An Abstract
pp. 1081
Structured Abstract: Entrepreneurship Opportunities for Women and Minorities: Evidence from Franchise Industries
pp. 1089
Rescuing Xenocentrism: The Missing Construct in Consumer Behavior—An Abstract
pp. 1091
When Purchase Intent Is Not the Endgame: A Sequential Process to Understand Brand Tribalism, Brand Love, and Motivational Needs—An Abstract
pp. 1093
Structured Abstract: Discovering Relationships Between Indian Luxury Brands and Indian Consumers
pp. 1103
Special Session: Designing an Integrated 3-Year Marketing Bachelor’s Degree Program
pp. 1111
Abstract: Factors Influencing the Unethical Behavior of Business People
pp. 1115
Meet with Journal Editorial Reviewers: An Interactive Q&A Discussion on the Difficulties and Issues that Create a Rejection Assessment in the Journal Review Process: An Abstract
pp. 1121
Abstract: Premature Adoption of Technological and/or Administrative Innovations in Marketing: Exploring the Issues and Implications Through a Competitive Advantage Lens
pp. 1123
Abstract: Firm-Level Technology Adoption Processes—A Qualitative Investigation
pp. 1125
Discovering Magic of Mobile Technology in Business: Strategic Marketing Perspective
pp. 1139
Revisiting the Marketing Capabilities from an Adaptive Perspective: An Abstract
pp. 1143
Impacts of Peer Identity and Peer Relationship on Online Brand Community Identification and Value Co-creation—A Structured Abstract
pp. 1147
Structured Abstract: Instagram Influencers and the Illusion of a Perfect Body—An Analysis Based on Bourdieu’s Theoretical Contribution
pp. 1153
User’s Self-Expression in Augmented Reality: An Abstract
pp. 1157
Who Is to Blame? The Role of Perceived Deception and Moral Emotions in Consumers’ Attributional Search: A Structured Abstract
pp. 1165
Framing Business Sustainability Efforts Through Time
pp. 1167
Are Consumers Vulnerable to Consumer Financial Services? An Exploration of Psychological Antecedents of Attitudes and Behaviors in the Consumer Financial Services Industry: An Abstract
pp. 1169
Cross-Cultural Validation of the Perceived Brand Greenness Scale
pp. 1187
Is Not That She Is a Bad Person, but Something Is Probably Wrong: An Extended Abstract
pp. 1193
An Argument for the Use of High Fear Appeals as an Effective Type II Diabetes Health Messaging Strategy: A Structured Abstract
pp. 1199
Measuring Ad-Evoked Nostalgia in India: An Emerging Market Perspective—An Abstract
pp. 1201
The Role of Female Sexual Self-Schema in Reactions to Non-explicit Sexual Advertising Imagery
pp. 1215
The Impact of Adding “Active” White Space to a Logo Design on the Clarity of Brand Communication and Evaluation: A Structured Abstract
pp. 1221
A Simple Design on a Stressful Day? The Interplay of Cognitive Depletion and Product Design: An Abstract
pp. 1223
The Role of Activation and Anger in the Context of Consumer Reactions to Different Types of Erotic Advertising: An Extended Abstract
pp. 1229
Abstract—Where There’s Smoke, There’s Fire: Analyzing the Explicit and Implicit Effects of Text-Based and Graphic Warning Labels on Cigarette Packages
pp. 1231
IS Cute Design Good for Green Products? Influences of Green Appeals and Baby-Face Schema: An Abstract
pp. 1235
Evolution of Interactivity from B2C to C2C: Exploring Flow Theory and WOM—An Abstract
pp. 1237
Piracy, Price, and Word of Mouth: An Equity Theory Examination of Consumer Digital Piracy Rates—An Abstract
pp. 1239
An Extended Abstract: To Trust, or Not to Trust—That Is the Question: A Cross-Cultural Study of the Drivers and Moderators of Online Review Trustworthiness
pp. 1247
Hedonic Dimensions of Service Learning and Their Importance for Marketing Students: An Extended Abstract
pp. 1253
Millions for Marcom, but Not One Cent for Research: A Structured Abstract
pp. 1259
Motivation and Active Learning to Improve Student Performance: An Extended Abstract
pp. 1265
The Creation of Videos by Marketing Students: An Exploration of Attitudes and Motivations in a Capstone Course
pp. 1277
Special Doctoral Colloquium Session: Exploring the Difficulties, Issues, and Pitfalls Doctorate Students Must Conquer in Becoming a Researcher, Author, and Scholar—An Abstract
pp. 1281
Scarcity Appeals in Advertising: Comparison of Product Uniqueness and Popularity Signals—An Abstract
pp. 1283
Understanding Communication in Disaster Response: A Marketing Strategy Formulation and Implementation Perspective—An Abstract
pp. 1285
Bilinguals’ Vocabulary Preferences in Advertising: The Difference Between English and Chinese Copy—An Abstract
pp. 1287
Understanding a Changing Landscape: New Evidence Concerning the Role of Distinctiveness in Multiracial Advertisements, an Extended Abstract
pp. 1293
Hierarchical Structure of Brand Authenticity
pp. 1307
Structured Abstract: Comprehending Political Branding and Brand Image of the BJP in India
pp. 1315
Developing a Scale to Measure University Brand Heritage: An Abstract
pp. 1319
A Conceptual Framework of Organizational Orientation Antecedents of Sales and Operations Planning
pp. 1331
Automatic Methods for Online Review Classification: An Empirical Investigation of Review Usefulness—An Abstract
pp. 1333
Toward Resolving the Reflective-Formative Measurement Debate: Theoretical Framework and an Empirical Investigation—An Abstract
pp. 1337
How Recipes of National Cultural Values, Wealth, Economic Inequality, and Religiosity Explain Consumer Tipping Behavior: An Abstract
pp. 1339
Social Identity of Offshore Employees: When Do Organizational Identity and Identification Improve International Business Performance?—An Abstract
pp. 1341
Which Dimension of Brand Globalness Matters in Advertisements? An Extended Abstract
pp. 1349
Need for Touch: A Barrier in Online Shopping—Identifying Compensatory Factors in an Online Context
pp. 1359
The Asymmetric Influence of Attribute Displacement Performance on Customer Evaluation of Service Experiences: An Abstract
pp. 1361
Customer Experience Management Practices: A Systematic Literature Review (Abstract)
pp. 1363
Structured Abstract: Social Irritants—Small Things with Large Consequences
pp. 1371
Self-Expansion in Experiential Consumption: An Abstract
pp. 1375
Do Private Labels Outperform National Brands? Insights into a Gain-and-Loss Analysis: A Structured Abstract
pp. 1383
Persistent Innovation and Firm Orientations: A Conceptual Framework—An Abstract
pp. 1385
Strategic Orientations, Knowledge Stock, and Ambidexterity: A Study of Firm-Wide Behavior and Consequences—An Abstract
pp. 1387
Viewing Organizational Commitment Through the Lens of Customization: An Abstract
pp. 1391
A Customer Perspective of Online Reputation: Some Antecedents and Consequences
pp. 1401
Shared-Value or Mere Commercialization? Factors That Influence Perceptions of Collaborative Product Development: An Abstract
pp. 1405
Applying Text Analysis to Determine Factors That Increase the Assessed Usefulness of Online Product Reviews: An Abstract
pp. 1407
An Exploration of the Uses and Gratifications of Social Media as Part of B2B Processes: Decision Makers vs. Marketers—A Structured Abstract
pp. 1413
Structured Abstract: Political Campaigning on Twitter—The Use of Language, Message Tone, and Implications for Political Marketing Communication from the UK General Election 2015
pp. 1423
Art, Tourism Experience, and Consumer Metaphoria: Extended Abstract
pp. 1429
Name It as a Sub-brand! Event Marketing from Brand Architecture Perspective: An Abstract
pp. 1431
Sports Team Brand-Equity Index: A New Measurement—An (Extended) Abstract
pp. 1439
Don’t Kill the Suspense: How Outcome Knowledge Influences the Enjoyment of Entertainment (an Abstract)
pp. 1441
What’s in a Name? Analyzing the Influence of Brand Names on Entertainment Product Success: An Abstract
pp. 1443
Why Do We Watch Sequels? A Qualitative Exploration from India (Structured Abstract)
pp. 1449
Structured Abstract: Esporte Interativo—Building a Platform for Sports Fans in Brazil
pp. 1455
Effects of Congruence and Reliability of a Cause Alliance Campaign on Consumer Responses Toward a Sport Brand and a Sponsoring Brand: A Structured Abstract
pp. 1463
Application of Mixed Methods by Consumer Marketing Practitioners: Lessons for the Academy? Abstract
pp. 1465
Abstract: With Joyful Flow—The Dual Information Processing Effect of Pragmatic and Hedonic User Experience on Brand Attachment
pp. 1467
Phenomenology and Ethnomethodology as Interpretive Research Perspectives for Complex Service Features: An Abstract
pp. 1471
Structured Abstract: Y Usted? The Effects of Social Influence on Consumers’ Service Language Preference
pp. 1475
Consuming Foreign Cultural Products: An Exploratory Study of Country-of-Origin Effects on Korean Popular Culture Consumption in Taiwan
pp. 1487
Service Encounters with Immigrant Customers: A Qualitative Study—Abstract
pp. 1489
Faith, Trust and Pixie Dust: A Comparative Study of Consumer Trust in Islamic Banks—A Structured Abstract
pp. 1497
Cultural Orientation and Culture Consumption Outcomes: Comparing Immigrants from the Former Soviet Union to Israel and Germany—An Abstract
pp. 1499
Self-Construal and Willingness to Purchase Foreign Products: The Mediating Roles of Consumer Cosmopolitanism and Ethnocentrism
pp. 1513
An Exploratory Study of the Language Effect on Cross-Cultural Marketing: An Abstract
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