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      Strategisches Business-to-Business-Marketing 

      Marketingstrategie

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      Springer Berlin Heidelberg

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          Multivariate Analysemethoden

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              Kundenbezogene Informationsgewinnung

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                Book Chapter
                2002
                : 235-282
                10.1007/978-3-642-56084-2_4
                8128fe97-cde1-40d3-a560-798ff6fe527d
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