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181
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Marktforschung
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Author(s):
Karl Christian Behrens
Publication date
(Print):
1959
Publisher:
Gabler Verlag
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Book
ISBN (Print):
978-3-663-03011-9
ISBN (Electronic):
978-3-663-04199-3
Publication date (Print):
1959
DOI:
10.1007/978-3-663-04199-3
SO-VID:
74f8d383-7223-41f4-97ac-928635934b61
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Book chapters
pp. 11
Grundlagen der demoskopischen Marktforschung
pp. 35
Erhebungsmethoden der demoskopischen Marktforschung
pp. 79
Praktische Durchführung der demoskopischen Marktforschung
pp. 135
Betriebliche Anwendung der demoskopischen Marktforschung
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