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      Dienstleistungsproduktivität 

      Produktivitätssteigerung durch strategische Marketingplanung im Gesundheitswesen – dargestellt am Praxisbeispiel einer Augenklinik

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      Publication date (Print):
      Publisher: Gabler

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          Management

          Horst Steinmann, Georg Schreyögg (2005)
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            Modernes Krankenhausmanagement

            Rainer Salfeld, Steffen P. Hehner, Reinhard Wichels (2009)
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              Grundlagen des Marketing

              Heribert Meffert, Christoph Burmann, Manfred Kirchgeorg (2009)
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                Publication date (Print): 2011
                Pages: 179-202
                DOI: 10.1007/978-3-8349-6664-3_7
                SO-VID: 01a569ed-962b-4e3e-99ad-2c98c202126e
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