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      Marketing : Grundlagen marktorientierter Unternehmensführung 

      Strategische Marketingplanung

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      Publication date (Print):
      Publisher: Gabler Verlag

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          The Behavioral Consequences of Service Quality

          Valarie A. Zeithaml, Leonard Berry, A Parasuraman (1996)
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            Core capabilities and core rigidities: A paradox in managing new product development

            Dorothy Leonard-Barton (1993)
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              A Conceptual Model of Service Quality and Its Implications for Future Research

              A Parasuraman, Valarie A. Zeithaml, Leonard Berry (1986)
              Article 0 comments Cited 204 times – based on 0 reviews     Review now
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                Book Chapter
                Publication date (Print): 2012
                Pages: 231-382
                DOI: 10.1007/978-3-8349-6916-3_3
                SO-VID: db713e05-11e6-4ebb-8f4c-ce902e07491c
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