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Qualitative Marktforschung
Denke-Laut-Protokolle
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Author(s):
Renate Buber
Publication date
(Print):
2007
Publisher:
Gabler
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17
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: not found
Telling more than we can know: Verbal reports on mental processes.
Richard Nisbett
,
Timothy D Wilson
(1977)
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On problem-solving.
Karl Duncker
,
Lynne S. Lees
(1945)
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Protocol Analysis: Verbal Reports as Data
K. Ericsson
,
Herbert Simon
(1993)
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Author and book information
Book Chapter
Pages
: 555-568
DOI:
10.1007/978-3-8349-9258-1_35
SO-VID:
c1ffc403-ca68-4126-8202-c452dfb5edc1
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Book chapters
pp. 3
Optionen für die Marketingforschung durch die Nutzung qualitativer Methodologie und Methodik
pp. 21
Der Beitrag qualitativer Methodologie und Methodik zur Marktforschung
pp. 47
Zur Bedeutung qualitativer Methodik in der Marktforschungspraxis
pp. 65
Erkenntnistheoretische Basis der Marketingwissenschaft
pp. 81
Phänomenologie
pp. 93
Ethnomethodologie
pp. 111
Hermeneutische Wissenssoziologie
pp. 127
Konstruktivismus
pp. 137
Symbolischer Interaktionismus
pp. 159
Hypothesen und Vorwissen in der qualitativen Marktforschung
pp. 173
Objektive Hermeneutik
pp. 189
Grounded Theory
pp. 207
Ethnographie
pp. 219
Netnographie
pp. 229
Sampling-Methoden in der Marktforschung
pp. 247
Mixed Methods
pp. 261
Die Güte qualitativer Marktforschung
pp. 285
Gültigkeit und Zuverlässigkeit von Fallstudien
pp. 299
Hermeneutische Verfahren
pp. 319
Dokumentarische Methode
pp. 331
Konversationsanalyse
pp. 347
Die diskursanalytische Methode
pp. 359
Das narrative Interview und die narrative Analyse
pp. 381
Fallstudien als forschungsstrategische Entscheidung
pp. 401
Cultural Studies
pp. 415
Qualitative Interviews
pp. 437
Convergent Interviewing
pp. 449
Das Experteninterview
pp. 463
Das problemzentrierte Interview
pp. 477
Das Fokusgruppeninterview
pp. 491
Gruppendiskussionsverfahren und Focus Groups
pp. 507
Regionale Ontologien als Grundlage für das Marketing
pp. 525
Qualitative Beobachtung
pp. 537
Projektive Verfahren in der Marktforschung
pp. 555
Denke-Laut-Protokolle
pp. 569
Online Laddering
pp. 583
Videographie
pp. 601
Weblogs als Medium der qualitativen Marktbeobachtung und -forschung
pp. 617
Blueprinting, sequentielle Ereignismethode und Critical Incident Technique
pp. 635
Protokolle lauten Denkens und Site Covering
pp. 655
Zur Transkription von Audiodaten
pp. 681
Ethnographische Semantik
pp. 697
Kundenwünsche verstehen und gewichten durch das PC-unterstützte Verfahren GABEK®
pp. 713
Computergestützte Analyse qualitativer Daten
pp. 731
Software-Instrumente zur Unterstützung qualitativer Analyse
pp. 761
Reporting
pp. 779
Konsumpraktiken in der virtuellen Alltagsökonomie
pp. 805
Frauen und Biertrinken
pp. 823
Wohnen in Passivhäusern
pp. 847
Projektive Verfahren zur Ermittlung der Akzeptanz technologischer Innovationen
pp. 863
Das Vertrauen von stationären Patientinnen in Krankenhäusern
pp. 883
Mixed-Model-Design
pp. 903
Ein Mixed-Method-Ansatz zur Zufriedenheitsmessung
pp. 929
Künstliche Erlebniswelten
pp. 951
Dokumentarische Bildinterpretation
pp. 979
Mehrsprachige Interviews und softwaregestützte Analyse
pp. 999
Fallstudien in der Strategieforschung
pp. 1019
Interkulturelle Kompetenz deutscher Expatriates in China
pp. 1043
Internationale Pricing-Prozesse in der Unternehmenspraxis
pp. 1063
Qualitative Untersuchung von Organisationsstrukturen
pp. 1081
Das Marketing-Event im Dienst der Kirche
pp. 1101
Der Einsatz qualitativer Methoden im Forschungsdesign für wahlwerbende Organisationen
pp. 669
Qualitative Inhaltsanalyse
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