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Engaged Journalism : Connecting with Digitally Empowered News Audiences
edited_book
Publication date
(Online):
December 31 2015
Publisher:
Columbia University Press
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SBL-UNISA International Engaged Scholarship Conference AfCFTA
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Book
ISBN (Print):
9780231168342
Publication date (Print):
December 31 2015
Publication date (Online):
December 31 2015
DOI:
10.7312/bats16834
SO-VID:
84ce9c9f-feb3-44bd-9f49-75656c0c8d13
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Book chapters
pp. i
Frontmatter
pp. ix
Foreword
pp. vii
Contents
pp. xiii
Preface
pp. xxix
Interviews
pp. xxv
Acknowledgments
pp. 1
Introduction: Why Engagement Matters
pp. 17
1. Face-to-Face Engagement: How News Organizations Build Digital Loyalty and Generate Revenue Through the “Original Platform”
pp. 42
2. News as Conversation: Not Just Informing but Involving the Audience
pp. 79
3. Mining Niche Communities: Serving Topical and Hyperlocal Audiences Through Digital and Mobile Platforms
pp. 104
4. Search, Explore, Play: Drawing Readers into Journalism Through Interactive Experiences
pp. 126
5. Sustaining Engaged Journalism: Measuring and Monetizing the Audience Relationship
pp. 145
Conclusion
pp. 149
Notes
pp. 157
References
pp. 177
Index
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