Browse
Publications
Preprints
About
About UCL Open: Env.
Aims and Scope
Editorial Board
Indexing
APCs
How to cite
Publishing policies
Editorial policy
Peer review policy
Equality, Diversity & Inclusion
About UCL Press
Contact us
For authors
Information for authors
How it works
Benefits of publishing with us
Submit
How to submit
Preparing your manuscript
Article types
Open Data
ORCID
APCs
Contributor agreement
For reviewers
Information for reviewers
Review process
How to peer review
Peer review policy
My ScienceOpen
Sign in
Register
Dashboard
Search
Browse
Publications
Preprints
About
About UCL Open: Env.
Aims and Scope
Editorial Board
Indexing
APCs
How to cite
Publishing policies
Editorial policy
Peer review policy
Equality, Diversity & Inclusion
About UCL Press
Contact us
For authors
Information for authors
How it works
Benefits of publishing with us
Submit
How to submit
Preparing your manuscript
Article types
Open Data
ORCID
APCs
Contributor agreement
For reviewers
Information for reviewers
Review process
How to peer review
Peer review policy
My ScienceOpen
Sign in
Register
Dashboard
Search
16
views
10
references
Top references
cited by
12
Cite as...
0 reviews
Review
0
comments
Comment
0
recommends
+1
Recommend
0
collections
Add to
0
shares
Share
Twitter
Sina Weibo
Facebook
Email
509
similar
All similar
Record
: found
Abstract
: not found
Book Chapter
: not found
Qualitative Marktforschung
Ethnographische Semantik
other
Author(s):
Christoph Maeder
Publication date
(Print):
2007
Publisher:
Gabler
Read this book at
Publisher
Buy book
Review
Review book
Invite someone to review
Bookmark
Cite as...
There is no author summary for this book yet. Authors can add summaries to their books on ScienceOpen to make them more accessible to a non-specialist audience.
Related collections
ScienceOpen Research
Most cited references
10
Record
: found
Abstract
: not found
Book
: not found
The development of cognitive anthropology
Roy DAndrade
(1995)
0
comments
Cited
169
times
– based on
0
reviews
Bookmark
Record
: found
Abstract
: not found
Book
: not found
Cultural models in language and thought
Dorothy Holland
,
Naomi Quinn
(1987)
0
comments
Cited
118
times
– based on
0
reviews
Bookmark
Record
: found
Abstract
: not found
Book
: not found
Human motives and cultural models
Roy DAndrade
,
Claudia Strauss
(1992)
0
comments
Cited
65
times
– based on
0
reviews
Bookmark
All references
Author and book information
Book Chapter
Pages
: 681-696
DOI:
10.1007/978-3-8349-9258-1_43
SO-VID:
975b57d4-3361-498b-a871-aeabfa31251e
History
Data availability:
Comments
Comment on this book
Sign in to comment
Book chapters
pp. 3
Optionen für die Marketingforschung durch die Nutzung qualitativer Methodologie und Methodik
pp. 21
Der Beitrag qualitativer Methodologie und Methodik zur Marktforschung
pp. 47
Zur Bedeutung qualitativer Methodik in der Marktforschungspraxis
pp. 65
Erkenntnistheoretische Basis der Marketingwissenschaft
pp. 81
Phänomenologie
pp. 93
Ethnomethodologie
pp. 111
Hermeneutische Wissenssoziologie
pp. 127
Konstruktivismus
pp. 137
Symbolischer Interaktionismus
pp. 159
Hypothesen und Vorwissen in der qualitativen Marktforschung
pp. 173
Objektive Hermeneutik
pp. 189
Grounded Theory
pp. 207
Ethnographie
pp. 219
Netnographie
pp. 229
Sampling-Methoden in der Marktforschung
pp. 247
Mixed Methods
pp. 261
Die Güte qualitativer Marktforschung
pp. 285
Gültigkeit und Zuverlässigkeit von Fallstudien
pp. 299
Hermeneutische Verfahren
pp. 319
Dokumentarische Methode
pp. 331
Konversationsanalyse
pp. 347
Die diskursanalytische Methode
pp. 359
Das narrative Interview und die narrative Analyse
pp. 381
Fallstudien als forschungsstrategische Entscheidung
pp. 401
Cultural Studies
pp. 415
Qualitative Interviews
pp. 437
Convergent Interviewing
pp. 449
Das Experteninterview
pp. 463
Das problemzentrierte Interview
pp. 477
Das Fokusgruppeninterview
pp. 491
Gruppendiskussionsverfahren und Focus Groups
pp. 507
Regionale Ontologien als Grundlage für das Marketing
pp. 525
Qualitative Beobachtung
pp. 537
Projektive Verfahren in der Marktforschung
pp. 555
Denke-Laut-Protokolle
pp. 569
Online Laddering
pp. 583
Videographie
pp. 601
Weblogs als Medium der qualitativen Marktbeobachtung und -forschung
pp. 617
Blueprinting, sequentielle Ereignismethode und Critical Incident Technique
pp. 635
Protokolle lauten Denkens und Site Covering
pp. 655
Zur Transkription von Audiodaten
pp. 681
Ethnographische Semantik
pp. 697
Kundenwünsche verstehen und gewichten durch das PC-unterstützte Verfahren GABEK®
pp. 713
Computergestützte Analyse qualitativer Daten
pp. 731
Software-Instrumente zur Unterstützung qualitativer Analyse
pp. 761
Reporting
pp. 779
Konsumpraktiken in der virtuellen Alltagsökonomie
pp. 805
Frauen und Biertrinken
pp. 823
Wohnen in Passivhäusern
pp. 847
Projektive Verfahren zur Ermittlung der Akzeptanz technologischer Innovationen
pp. 863
Das Vertrauen von stationären Patientinnen in Krankenhäusern
pp. 883
Mixed-Model-Design
pp. 903
Ein Mixed-Method-Ansatz zur Zufriedenheitsmessung
pp. 929
Künstliche Erlebniswelten
pp. 951
Dokumentarische Bildinterpretation
pp. 979
Mehrsprachige Interviews und softwaregestützte Analyse
pp. 999
Fallstudien in der Strategieforschung
pp. 1019
Interkulturelle Kompetenz deutscher Expatriates in China
pp. 1043
Internationale Pricing-Prozesse in der Unternehmenspraxis
pp. 1063
Qualitative Untersuchung von Organisationsstrukturen
pp. 1081
Das Marketing-Event im Dienst der Kirche
pp. 1101
Der Einsatz qualitativer Methoden im Forschungsdesign für wahlwerbende Organisationen
pp. 669
Qualitative Inhaltsanalyse
Similar content
509
Einführung in die Semantik
Authors:
D. A. Schaff
Begriffsgeschichten. Studien zur Semantik und Pragmatik der politischen und sozialen Sprache
Authors:
Reinhart Koselleck
,
R KOSELLECK
Semantik: Theorie des Sachbezuges
Authors:
Richard Montague
,
Helmut Schnelle
See all similar
Cited by
12
Performance Evaluation of State of the Art Systems for Physical Activity Classification of Older Subjects Using Inertial Sensors in a Real Life Scenario: A Benchmark Study
Authors:
Muhammad Awais
,
Luca Palmerini
,
Alan K Bourke
…
An Artificial Neural Network for Movement Pattern Analysis to Estimate Blood Alcohol Content Level
Authors:
Pedram Gharani
,
Brian P Suffoletto
,
Tammy Chung
…
The QuaSEFE Problem
Authors:
Patrizio Angelini
,
Henry Förster
,
Michael Hoffmann
…
See all cited by