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About UCL Open: Env.
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Equality, Diversity & Inclusion
About UCL Press
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      Winning the Advertising Game : Lessons from the Super Bowl Ad Champions 

      Award Ceremony: Everybody’s Watching—The Best Super Bowl Ads of All Time

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          Cannes creative lions: Winner, creative lions effectiveness

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            Publication date (Print): 2025
            Publication date (Online): January 17 2025
            Pages: 113-134
            DOI: 10.1007/978-3-031-77506-2_9
            SO-VID: f8562340-3677-4376-bdb7-9372caf435ab
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