Browse
Publications
Preprints
About
About UCL Open: Env.
Aims and Scope
Editorial Board
Indexing
APCs
How to cite
Publishing policies
Editorial policy
Peer review policy
Equality, Diversity & Inclusion
About UCL Press
Contact us
For authors
Information for authors
How it works
Benefits of publishing with us
Submit
How to submit
Preparing your manuscript
Article types
Open Data
ORCID
APCs
Contributor agreement
For reviewers
Information for reviewers
Review process
How to peer review
Peer review policy
My ScienceOpen
Sign in
Register
Dashboard
Search
Browse
Publications
Preprints
About
About UCL Open: Env.
Aims and Scope
Editorial Board
Indexing
APCs
How to cite
Publishing policies
Editorial policy
Peer review policy
Equality, Diversity & Inclusion
About UCL Press
Contact us
For authors
Information for authors
How it works
Benefits of publishing with us
Submit
How to submit
Preparing your manuscript
Article types
Open Data
ORCID
APCs
Contributor agreement
For reviewers
Information for reviewers
Review process
How to peer review
Peer review policy
My ScienceOpen
Sign in
Register
Dashboard
Search
2
views
60
references
Top references
cited by
0
Cite as...
0 reviews
Review
0
comments
Comment
0
recommends
+1
Recommend
0
collections
Add to
0
shares
Share
Twitter
Sina Weibo
Facebook
Email
1,493
similar
All similar
Record
: found
Abstract
: not found
Book Chapter
: not found
Marketing : Grundlagen marktorientierter Unternehmensführung
Zukunftsperspektiven des Marketing
other
Author(s):
Heribert Meffert
,
Christoph Burmann
,
Manfred Kirchgeorg
Publication date
(Print):
2012
Publisher:
Gabler Verlag
Read this book at
Publisher
Buy book
Review
Review book
Invite someone to review
Bookmark
Cite as...
There is no author summary for this book yet. Authors can add summaries to their books on ScienceOpen to make them more accessible to a non-specialist audience.
Related collections
Relief - Revue électronique de littérature française
Most cited references
60
Record
: found
Abstract
: not found
Article
: not found
The Effect of a Market Orientation on Business Profitability
John Narver
,
Stanley F. Slater
(1990)
0
comments
Cited
717
times
– based on
0
reviews
Review now
Bookmark
Record
: found
Abstract
: not found
Article
: not found
Market Orientation: Antecedents and Consequences
Ajay K. Kohli
,
Bernard Jaworski
(1993)
0
comments
Cited
168
times
– based on
0
reviews
Review now
Bookmark
Record
: found
Abstract
: not found
Article
: not found
Broadening the Concept of Marketing
Philip Kotler
,
Sidney J. Levy
(1969)
0
comments
Cited
167
times
– based on
0
reviews
Review now
Bookmark
All references
Author and book information
Book Chapter
Publication date (Print):
2012
Pages
: 873-915
DOI:
10.1007/978-3-8349-6916-3_7
SO-VID:
246e500f-b400-4a45-80b1-836203e46b1c
History
Data availability:
Comments
Comment on this book
Sign in to comment
Book chapters
pp. 1
Grundlagen des Marketing
pp. 91
Verhaltens- und Informationsgrundlagen des Marketing
pp. 231
Strategische Marketingplanung
pp. 383
Marketing-Mix
pp. 773
Marketingimplementierung
pp. 819
Marketingcontrolling
pp. 873
Zukunftsperspektiven des Marketing
Similar content
1,493
50 Jahre Soziale Marktwirtschaft. Ordnungstheoretische Grundlagen, Realisierungsprobleme und Zukunftsperspektiven einer wirtschaftspolitischen Konzeption. Schriften zu Ordnungsfragen der Wirtschaft 57
Authors:
HG Reuter
Schulen mit Profil. Forschungsergebnisse — Brennpunkte — Zukunftsperspektiven
Authors:
H Altrichter
J. Mansel, W. Schweins & M. Ulbrich-Herrmann (Hrsg.), Zukunftsperspektiven junger Menschen. Wirtschaftliche und soziale Entwicklungen als Herausforderung und Bedrohung
Authors:
H. REINDERS
See all similar