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Price Management: Strategy, Analysis, Decision, Implementation
Price Management and Institutional Context
other
Author(s):
Hermann Simon
,
Martin Fassnacht
Publication date
(Online):
December 12 2018
Publisher:
Springer International Publishing
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MANAGEMENT - Journal of Contemporary Management Issues
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Shades of gray—the impact of gray markets on authorized distribution channels
Ying Xiao
,
Udatta Palekar
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Yunchuan Liu
(2011)
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Pricing for global markets
S.Tamer Cavusgil
(1996)
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The future of pricing: Outside-in
Göran Skugge
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Book Chapter
Publication date (Print):
2019
Publication date (Online):
December 12 2018
Pages
: 299-327
DOI:
10.1007/978-3-319-99456-7_8
SO-VID:
cb4f510f-e333-4442-a26b-306919ebaeb0
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Book chapters
pp. 1
Fundamentals of Price Management
pp. 29
Price Strategy
pp. 85
Analysis: The Economics of Price
pp. 143
Analysis: The Psychology of Price
pp. 173
Decision: One-Dimensional Prices
pp. 209
Decision: Multidimensional Prices
pp. 259
Decision: Long-Term Price Optimization
pp. 299
Price Management and Institutional Context
pp. 329
Implementation
pp. 389
Price Management for Consumer Goods
pp. 417
Price Management for Industrial Goods
pp. 443
Price Management for Services
pp. 471
Price Management for Retailers
pp. 513
Innovations in Price Management
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