Publications
Preprints
About UCL Open: Env.
Aims and Scope
Editorial Board
Indexing
APCs
How to cite
Publishing policies
Editorial policy
Peer review policy
Equality, Diversity & Inclusion
About UCL Press
Contact us
Information for authors
How it works
Benefits of publishing with us
Submit
How to submit
Preparing your manuscript
Article types
Open Data
ORCID
APCs
Contributor agreement
Information for reviewers
Review process
How to peer review
Peer review policy
Register Dashboard
Search

Browse
Publications
Preprints
About
About UCL Open: Env.
Aims and Scope
Editorial Board
Indexing
APCs
How to cite
Publishing policies
Editorial policy
Peer review policy
Equality, Diversity & Inclusion
About UCL Press
Contact us
For authors
Information for authors
How it works
Benefits of publishing with us
Submit
How to submit
Preparing your manuscript
Article types
Open Data
ORCID
APCs
Contributor agreement
For reviewers
Information for reviewers
Review process
How to peer review
Peer review policy
My ScienceOpen

Register Dashboard
Search
20
views
125
references
 Top references
cited by
1
    
0 reviews
 Review
0
comments
 Comment
0
recommends
+1 Recommend
0 collections
    0
    shares
      3,479
      similar
       All similar
      • Record: found
      • Abstract: not found
      • Book Chapter: not found
      Führung von Vertriebsorganisationen : Strategie - Koordination - Umsetzung 

      Schnittstellenmanagement zwischen Vertrieb und Marketing durch interaktive Markenführung

      other
      Author(s):
      Publication date (Online):
      Publisher: Springer Fachmedien Wiesbaden

      Read this book at

      Publisher
      Buy book
      Bookmark
          There is no author summary for this book yet. Authors can add summaries to their books on ScienceOpen to make them more accessible to a non-specialist audience.

          Related collections

          Most cited references125

          • Record: found
          • Abstract: not found
          • Article: not found

          A resource-based view of the firm

          Birger Wernerfelt (1984)
          Article 0 comments Cited 1276 times – based on 0 reviews     Review now
            Bookmark
            • Record: found
            • Abstract: not found
            • Article: not found

            Evolving to a New Dominant Logic for Marketing

            Stephen Vargo, Robert F. Lusch (2004)
            Article 0 comments Cited 919 times – based on 0 reviews     Review now
              Bookmark
              • Record: found
              • Abstract: not found
              • Article: not found

              Market Orientation: The Construct, Research Propositions, and Managerial Implications

              Ajay K. Kohli, Bernard Jaworski (1990)
              Article 0 comments Cited 771 times – based on 0 reviews     Review now
                Bookmark
                All references

                Author and book information

                Book Chapter
                Publication date (Print): 2013
                Publication date (Online): October 08 2013
                Pages: 209-250
                DOI: 10.1007/978-3-658-01830-6_11
                SO-VID: 9c22b6be-bc0a-478b-9a74-5408a4001b0a
                History

                Data availability:

                Comments

                Comment on this book

                Book chapters

                Similar content3,479

                See all similar

                Cited by1

                See all cited by