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Werbung bei Jugendlichen
Wirtschaftliche Grunddaten
other
Author(s):
Johannes Renner
Publication date
(Print):
1972
Publisher:
Gabler Verlag
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Absatzwerbung
Karl Christian Behrens
(1963)
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Teenager als Verbraucher
Heinig
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Die Twens
Gesellschaft für Marktforschung
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Book Chapter
Publication date (Print):
1972
Pages
: 30-57
DOI:
10.1007/978-3-663-12906-6_3
SO-VID:
f48185e0-1140-4db8-af93-c3c8f7ed42ca
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Book chapters
pp. 11
Einführung
pp. 13
Zum Begriff der „Jugend“
pp. 30
Wirtschaftliche Grunddaten
pp. 58
Die Stellung der Jugend in der Gesellschaft
pp. 65
Grundlagen der Umwerbung Jugendlicher
pp. 102
Praxis der Umwerbung Jugendlicher
pp. 147
Besondere Aspekte bei der Umwerbung Jugendlicher
pp. 163
Zusammenfassung
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