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Medienunternehmen und der strategische Umgang mit Media Responsibility und Corporate Social Responsibility
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Author(s):
Philipp Bachmann
Publication date
(Print):
2017
Publisher:
Springer Fachmedien Wiesbaden
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Hogrefe Psychology
Author and book information
Book
ISBN (Print):
978-3-658-16308-2
ISBN (Electronic):
978-3-658-16309-9
Publication date (Print):
2017
DOI:
10.1007/978-3-658-16309-9
SO-VID:
c7ab3a48-175e-4bed-8adb-2e22743fa058
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Book chapters
pp. 1
Einleitung
pp. 11
Die Strukturierung von Verantwortung
pp. 35
Verantwortungsordnungen in der Spätmoderne
pp. 63
Medienunternehmen und strategischer Umgang mit MR und CSR
pp. 109
Inhaltsanalyse: MR-/CSR-Selbstzuschreibungen von Medienunternehmen
pp. 147
Experimentelle Befragung: Legitimation durch Freiwillige CSR?
pp. 179
Rohstoffunternehmen: Legitimation durch Freiwillige CSR?
pp. 193
Schlussbetrachtung
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