Browse
Publications
Preprints
About
About UCL Open: Env.
Aims and Scope
Editorial Board
Indexing
APCs
How to cite
Publishing policies
Editorial policy
Peer review policy
Equality, Diversity & Inclusion
About UCL Press
Contact us
For authors
Information for authors
How it works
Benefits of publishing with us
Submit
How to submit
Preparing your manuscript
Article types
Open Data
ORCID
APCs
Contributor agreement
For reviewers
Information for reviewers
Review process
How to peer review
Peer review policy
My ScienceOpen
Sign in
Register
Dashboard
Search
Browse
Publications
Preprints
About
About UCL Open: Env.
Aims and Scope
Editorial Board
Indexing
APCs
How to cite
Publishing policies
Editorial policy
Peer review policy
Equality, Diversity & Inclusion
About UCL Press
Contact us
For authors
Information for authors
How it works
Benefits of publishing with us
Submit
How to submit
Preparing your manuscript
Article types
Open Data
ORCID
APCs
Contributor agreement
For reviewers
Information for reviewers
Review process
How to peer review
Peer review policy
My ScienceOpen
Sign in
Register
Dashboard
Search
41
views
54
references
Top references
cited by
5
Cite as...
0 reviews
Review
0
comments
Comment
0
recommends
+1
Recommend
0
collections
Add to
0
shares
Share
Twitter
Sina Weibo
Facebook
Email
2,782
similar
All similar
Record
: found
Abstract
: not found
Book Chapter
: not found
Handbuch Online-Kommunikation
Online-Kommunikation und Werbung
other
Author(s):
Gabriele Siegert
Publication date
(Print):
2010
Publisher:
VS Verlag für Sozialwissenschaften
Read this book at
Publisher
Buy book
Review
Review book
Invite someone to review
Bookmark
Cite as...
There is no author summary for this book yet. Authors can add summaries to their books on ScienceOpen to make them more accessible to a non-specialist audience.
Related collections
Online interactive cancer simulations and demos
Most cited references
54
Record
: found
Abstract
: not found
Article
: not found
Brand Community
Albert Muniz
,
Thomas O'Guinn
(2001)
0
comments
Cited
878
times
– based on
0
reviews
Review now
Bookmark
Record
: found
Abstract
: not found
Article
: not found
Building Brand Community
Harold F. Koenig
,
James H. McAlexander
,
John W. Schouten
(2002)
0
comments
Cited
392
times
– based on
0
reviews
Review now
Bookmark
Record
: found
Abstract
: not found
Article
: not found
What is Interactivity and is it Always Such a Good Thing? Implications of Definition, Person, and Situation for the Influence of Interactivity on Advertising Effectiveness
Yuping Liu
,
L. J. Shrum
(2002)
0
comments
Cited
163
times
– based on
0
reviews
Review now
Bookmark
All references
Author and book information
Book Chapter
Publication date (Print):
2010
Pages
: 434-460
DOI:
10.1007/978-3-531-92437-3_18
SO-VID:
5a91270f-677b-4cb0-9ade-1c9a31301cd8
History
Data availability:
Comments
Comment on this book
Sign in to comment
Book chapters
pp. 257
Digitale Spaltung
pp. 15
Soziologie der Online-Kommunikation
pp. 434
Online-Kommunikation und Werbung
pp. 36
Online-Kommunikation und politische Öffentlichkeit
Similar content
2,782
Werbung in Deutschland 2001
Authors:
Zentralverband der deutschen Werbewirtschaft (ZAW)
Der Einfluss von Models in der Werbung auf das Körperselbstbild der Betrachter/innen
Authors:
Lars-Eric Petersen
Die Gesellschaft der Werbung
Authors:
S. K Schmidt
See all similar
Cited by
5
Werbung als medienökonomischer Faktor
Authors:
Gabriele Siegert
Crossmedia-Werbung und ihre Wirkung
Authors:
Wolfgang Schweiger
Wirkung innovativer Onlinewerbung
Authors:
Andreas Fahr
,
Marina Bell
See all cited by