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About UCL Open: Env.
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Equality, Diversity & Inclusion
About UCL Press
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      Markenwert und Markenwertermittlung 

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          Managing Brand Equity

          D Aaker, D.A. Aaker, A Aaker D … (1991)
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            Building Strong Brands

            A. Aaker David, DA Aaker, Aaker DA … (1996)
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              Brand Values Related to Industrial Products

              Jacqui King, Jon Reast, Paul Michell (2001)
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                Publication date (Print): 2003
                Pages: 171-208
                DOI: 10.1007/978-3-322-99813-2_8
                SO-VID: 70232160-a3bf-489d-862b-2a622096276f
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