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Welche weiteren rechtlichen Aspekte gibt es im Influencer-Marketing?
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Author(s):
Monika Sekara
Publication date
(Online):
March 24 2018
Publisher:
Springer Fachmedien Wiesbaden
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Social Media für Journalisten
Stefan Primbs
(2016)
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Book Chapter
Publication date (Print):
2018
Publication date (Online):
March 24 2018
Pages
: 177-210
DOI:
10.1007/978-3-658-20854-7_9
SO-VID:
4ae4980c-3270-4c7c-aea9-223889054e57
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Book chapters
pp. 1
Ist Influencer-Marketing wirklich neu?
pp. 15
Wie sieht das Marketing im Influencer-Zeitalter aus?
pp. 53
Markenstrategischer Fit im Influencer-Marketing: Die Marke im Spannungsfeld zwischen Kontinuität und Freiheit
pp. 67
Influencer-Marketing ist nicht nur Instagram
pp. 85
Menschen vertrauen Menschen. Influencer in der B2B-Kommunikation
pp. 107
Wie Unternehmen aus Micro-Influencern Co-Marketer machen
pp. 127
Fallbeispiele: Influencer-Marketing-Cases aus 12 Branchen
pp. 161
Was sind die medienrechtlichen Rahmenbedingungen des Influencer-Marketings? Kennzeichnung, Jugendschutz und Aufsicht
pp. 177
Welche weiteren rechtlichen Aspekte gibt es im Influencer-Marketing?
pp. 211
Wie geht das? Herausforderungen für Unternehmen, Agenturen und Influencer
pp. 237
Gemeinsame Sache – Warum es für Creator so wichtig ist, Netzwerke zu bilden und Kontakte zu knüpfen. Und wie man es richtigmacht
pp. 257
UNGEfragt – Creator und Manager über den alltäglichen Wahnsinn im Influencer Marketing
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