Browse
Publications
Preprints
About
About UCL Open: Env.
Aims and Scope
Editorial Board
Indexing
APCs
How to cite
Publishing policies
Editorial policy
Peer review policy
Equality, Diversity & Inclusion
About UCL Press
Contact us
For authors
Information for authors
How it works
Benefits of publishing with us
Submit
How to submit
Preparing your manuscript
Article types
Open Data
ORCID
APCs
Contributor agreement
For reviewers
Information for reviewers
Review process
How to peer review
Peer review policy
My ScienceOpen
Sign in
Register
Dashboard
Search
Browse
Publications
Preprints
About
About UCL Open: Env.
Aims and Scope
Editorial Board
Indexing
APCs
How to cite
Publishing policies
Editorial policy
Peer review policy
Equality, Diversity & Inclusion
About UCL Press
Contact us
For authors
Information for authors
How it works
Benefits of publishing with us
Submit
How to submit
Preparing your manuscript
Article types
Open Data
ORCID
APCs
Contributor agreement
For reviewers
Information for reviewers
Review process
How to peer review
Peer review policy
My ScienceOpen
Sign in
Register
Dashboard
Search
21
views
0
references
Top references
cited by
3
Cite as...
0 reviews
Review
0
comments
Comment
0
recommends
+1
Recommend
0
collections
Add to
0
shares
Share
Twitter
Sina Weibo
Facebook
Email
876
similar
All similar
Record
: found
Abstract
: not found
Book
: not found
Grundlagen der Betriebswirtschaftslehre
other
Author(s):
Erich Gutenberg
Publication date
(Print):
1964
Publisher:
Springer Berlin Heidelberg
Read this book at
Publisher
Buy book
Review
Review book
Invite someone to review
Bookmark
Cite as...
There is no author summary for this book yet. Authors can add summaries to their books on ScienceOpen to make them more accessible to a non-specialist audience.
Related collections
Kindheit, Jugend und Entwicklung
Author and book information
Book
ISBN (Print):
978-3-662-37361-3
ISBN (Electronic):
978-3-662-38107-6
Publication date (Print):
1964
DOI:
10.1007/978-3-662-38107-6
SO-VID:
76012fc4-e507-442d-9492-86efc803b81e
History
Data availability:
Comments
Comment on this book
Sign in to comment
Book chapters
pp. 1
Einleitung
pp. 7
Absatzpolitische Entscheidungen
pp. 21
Die innerbetriebliche Absatzorganisation
pp. 37
Die Absatzkosten
pp. 46
Die Absatzplanung
pp. 123
Die Absatzmethoden
pp. 178
Die Preispolitik
pp. 372
Die Produktgestaltung
pp. 405
Die Werbung
pp. 484
Die optimale Kombination des absatzpolitischen Instrumentariums
Similar content
876
Grundlagen der Betriebswirtschaftslehre
Authors:
Erich Gutenberg
Wirtschaftslenkung und Betriebswirtschaftslehre, Festschrift zum 60
Authors:
E Kosiol
Organisationstheorien und Betriebswirtschaftslehre
Authors:
Werner Kirsch
,
Heribert Meffert
See all similar
Cited by
3
Die betriebswirtschaftlichen Auswirkungen der Automation
Authors:
Erwin Grochla
Das Problem einer mathematisch fundierten Absatzplanung
Authors:
Helmut Cordes
Marktforschung und Absatzmethode
Authors:
Otto Hafermalz
See all cited by